Grand Strategy of Popular Holding

Grand Strategy of Popular Holding touristy use suppuration strategy that involves expansion in sales revenues, number of customers, number of employees to get the holdings mission. frequent is making fast and extensive inroads into the greater China market, especially in China and Taiwan. Their agate line activities cover much major cities and provinces in China such as Beijing, Shenzhen, Guangzhou and Taipei. everyday excessively bewilder their business in Singapore, Malaysia, Hong Kong and Canada. general has the ne 2rk, content and the platform to grow their business and expand into new products, markets and businesses.The three main core businesses which argon retail & distribution, print, and e-learning enable favourite has become an established household hold in book and stationary retailing. Publishing is a complementary business that acquired by frequent which is one of the growth strategies. general is gradually existence recognized as an essential element i n the book and publication world in Singapore, Malaysia, Hong Kong and Taiwan. In make, POPULAR publish text book, supplemental book or general book.In year cc6, POPULAR innovated HARRIS bookstore which is a new brand that focus on English books. POPULAR argon planning and introducing a new series of English children readers, highborn ROBIN with i-pen readability and published by POPULAR UK Pte Limited. POPULAR in addition strive to transform themselves from a regional publisher to an internationalistic publishing group. Through POPULAR Canada, its Math Smart series has introduced into the United States. At the same time, they are flavour about at the UK market for authorisation business opportunities.In Hong Kong, most of the syllabuses for primary school are changed, that for the subject Putonghua. To consolidate leadership of position in the pre-primary textbook market, POPULAR adopt two sets of textbooks in September 2007 school year. Pan Llotds publishing firm Limit ed specializing in adjunct books in Hong Kong. Since Hong Kong students have to prepare for two assessment tests, Pan Lloyds respond to this market need by incoming two assessment series, namely HKAT bemock & Intensive Practices Series and TSA Mock & Assorted Practice Series.In Singapore, Educational Publishing House Pte Ltd is the transgress assessment publisher with emphasis on primary school titles. They are beginning to publish much secondary titles. In Malaysia, EPH Publishing (M) Sdn. Bhd. , is railroad train up to double the supplementary titles to be published for year 2008. To tone up the publishing and retail & distribution divisions, POPULAR plan to publish more visually forceive full-color books, such as picture dictionaries, for toddlers and pre-primary school market.In expanding publishing activities, POPULAR synergize it with e-leaning business and retail & distribution business. Armed with their abundant content library and publishing resources, publishing s upport the retail & distribution, as hearty as the e-learning business by providing them with relevant, unique and excellent confine with highly scalable contents. POPULAR aim to be the most advance(a) publisher of bilingual books. In retail &distribution, POPULAR introduce POPULAR membership card and give a lot of promotion to attract more buyers so that the sales revenue and number of customers butt be expanded.Members can enjoy 20%* discount on POPULAR preference & POPULAR Recommendation titles 10% discount on all regular-priced trade in at all POPULAR bookstore in Malaysia, Hong Kong and Singapore, and HARRIS curbstores as well as CD-RAMA Department in Malaysia only and 5% discount despatch of school and tertiary textbooks. Members can get discount at POPULAR connection as well. POPULAR connection is a reward chopine designed for members to enjoy discount and privileges at participating merchants stores such as Bossini (apparel), Icekimo (food), Norman (IT), Sunway Hote l (leisure), Optic Point (optical) and so forth.POP confederation magazine launched in year 2003. POPULAR testament give POP CLUB magazine to for POPULAR Card Members and walk-in customers. With protrudelets peppered throughout Malaysia, vouchers can be redeem. POPULAR Gift Voucher is available in denomination of RM5, RM10 and RM50. To improver more sales revenue and number of customers, POPULAR also perpetually organize many activities such as book fair, talk session, sharing session and so on. In june 2007, POPULAR opened emailprotected, the largest single dump bookstore in Hong Kong to propel the awareness of POPULAR in Hong Kongs retail book scene.Besides that, Popular also co-operate with Sin lecture Media Corporation and MCA Life Long Learning Secretariat to organize emailprotected emailprotected is an yearbook mega event that has grown to be one of the regions largest international book fairs, since its inception in 2006. The inaugural BookFest Malaysia which comm enced in 2006 witnessed 320,000 visitors. It welcomed an overwhelming convocation which passed that benchmark and exceeded 400,000 visitors in the following year.In 2008, the annual event had turn out to be yet another successful exposition with figures close to half(a) a million. In Kuala Lumpur, POPULAR successfully staged emailprotected 2007, in whitethorn 2007. In year 2008, there are more activities are carried out in the BookFest. Some of the special highlights for last year BookFest were Olympics Exhibition, 11 foreign authors appearance, music performances by Malaysian Philharmonic Orchestra, Readers Choice Award first appearance Ceremony, Book Recycling Campaign, Calligraphy Competition and many more.In Singapore, popular staged emailprotected 2007 in December 2007. They are looking at opportunities to introduce populars version of BookFest to other cities in East Asia, in particular in Taiwan, which is second to mainland China in Chinese book publishing and sale. The e-learning business and prospect have gradually changed. Education is relying more and more on the use of IT for teaching and learning. Nowa eld, users are more focused on how the evolving technology can improve their learning and education. POPULAR take this usefulness to expand its operation.The root words e-learning business has grasped this opportunity to work closely with our retail & distribution and publishing, to provide direct value-add services to its products, like the i-pen mesh in our successful in-house brand, ROBIN Readers. The e-learning division continues to play an important strategic role in the Group by providing our publishing business with the mod digital publishing technologies. POPULAR expand its business by establishing CD-RAMA and One-2-Buy. CD-RAMA retail various type of music, movie, drama in form of CD, VCD and DVD.One-2-Buy retail free-and-easy essentials ranging from personal care products, toiletries to light food stuff. POPULAR no lengthy a me re bookshop but a multi-purpose shop whereby customers can now shop for daily essentials and entertainment products. To expand the number of employees, POPULAR provide many benefits to the employees. Employees only have to work five days per week. Training and career advancement opportunities are given to the employees. Transport, laundry, attendance allowances and uniforms will be provided. Employees can enjoy 15% discount with any bargain for in POPULAR.POPULAR is entering into a new business constituent through a new subsidiary POPULAR Land Pte Ltd. POPULAR Land Pte Ltd has purchased two residential properties which are 1 Robin street and 18 Shelford Road for development of up-market residential units. They are also looking into commercial property business opportunities as well as for the potential future self-use. With using the strategies that mentioned above, POPULAR has ranked fifth in the prompt Growing Singapore Brands category of The Singapore Brand Award 2006 nonio nized by International Enterprise Singapore. POPULAR also has some 200 strategic alliance bookshops in the region.It is recognized and listed by the Malaysian Book of Records, as the largest bookstore chain in Malaysia. During the 9 months ended 31 January 2009, the Group turnover grew from $341. 8m for the same period of last year to $349. 4m representing an increase of 2. 3% whilst the Group profit before tax (PBT) decreased by 20. 0% from $24. 1m for the same period of last year to $19. 3m for the current fiscal period ended 31 January 2009. The Group has generated positive cash ply of $10. 8m from its operating activities and a net increase of $26. 2m, which includes gross proceeds of $19. m recently raised from the Rights Issue. POPULARs turnover increased 9. 2% from S$398. 2 million to S$435. 0 million because of the opening of new retail outlets. Operating profits of the publishing and e-learning segments were the key contributors to an increase in Group profit boosted larg ely by higher margins of the reprinted titles and the growth in supplementary book sales the Groups profit after tax rose 18. 3% from S$11. 3 million to S$13. 4 million. Based on the latest Financial Year results, POPULARs earnings per share increased from 2. 58 Singapore cents to 2. 99 Singapore cents.