Blabla

Background Sony Corporation is one of the best-known names in consumer electronics andranks reciprocal ohm worldwide in electronics behind Matsushita Electric Corporation. Since itwas ceremoniousshortly afterwardsWorldWarII,Sonyhasintroducedastreamofrevolutionaryproducts,includingthetransistorradio,theTrinitrontelevision,theBetamaxVCR,theCDplayer,theWalkmanportablecassetteplayer,andthePlayStation game console. The companys electronics segmentwhich includes audioand exposure products, televisions, personal com seaters, monitors, computer peripherals,telecommunications devices, and electronic components (such as semiconductors).When Dr. Toshi T. Doi took charge of the project to develop a young computer in 1984, herecruited11top-flightengineerstoformtheteam. Doiestablishedthreebasicguidelines for the development (1) the computer should be 32 bit (2) it should be multipurpose and (3) the project should be completed as soon as possible. The engineers, however, decided that they wan ted to project a machine (an engineeringworkstation)thatwouldhelpthemintheirownengineeringworkratherthanamultipurpose machine. Doi approved their plan, just nowhe required that it befinished in sixmonths.SAPADAPA ANALYSISI. Situational epitome Dr. Toshi T. Doi was the general manager of Sonys workstation division(WD) and was not keen on changing Sonys product development physical process,which was efficient and successful. The WDs workstation NEWS launchedin October 1986 at the Tokyo info Show had generated over 1000 inquiriestheyrecoveredinvestmentsinfewmonthsand seeadoubleinsalesannually. Its new product development (NPD) process for the 1550 series workstationhad three stages basic architecture specification product figure first lot productionOne side effect of Sonys preoccupation with the video business was that itscomputer business. Although Sony hadsome success in thecomputer gamemarket, its first entrants in the computer market were 8-bit machines. TheSMC-70 and SMC-7 77 are 8-bit machines were introduced in 1982 and 1984,respectively, which failed quickly in contender with 16-bit MS-DOS systems(e. g. , the IBMPC). Sony considered developing a16-bit microcomputer but itsoon abandoned the idea. II. Problem compendium The development required too a good deal effort from computer hardware function engineers.Engineers in small teams were required to handle all issues from logic design tomanufacturability, requiring a breadth of knowledge, which many did not have. These engineers had to put-in 60 to 70 hours a week and much more during acrisis, rendering them overworked. Withall these extraefforts put in,the designswere still not optimized to be manufactured Man/Engineers ? Toomuchwasrequiredfromthehardware design engineers. Small teams were more efficient but they requiredthat each(prenominal) engineer be able to handle the completerange ofdesigntasks, fromhigh-level architecturedown to pocket-sized details.Thus the engineers skills andknowledg e had to be both broad anddeep. Method ? With the current procedure, the designswere notoptimized formanufacturability. Because hardware design engineers were unfamiliarwithallofthemanufacturingconcerns,theyoftenmissedsimpleredesignsthatcouldmakemanufacturing far more efficient. Inthe current process, it is actually difficult to separatetechnologyintoneatstepsandforthisreasonittakes metertotransfer technology. The workstationmarket is so competitive that there is no time to dothis transfer. SpecializationDesign engineering does ot have decent expertiseto support manufacturing properly, especially as theproduct line and the number of development projectscontinue to growWorkingTimeHardwareengineerstypicallywork60-70hoursaweek And even more during acrises. SWOT ANALYSIS A. Strengths get Investments and doubled theannual sales since thelaunch ofNEWS Project tutor often a Senior EngineerB. Weaknesses Small project teams precise limited design engineers Lack of traditional manag ement tasks Marketing king is insufficientC. Opportunities Reorganization of engineers Hiring of Highly expertise/skilled design engineersD.Threats Marketing cater of competitors during this time IV. Potential Problem Analysis Additional cost in hiring highly expertise or skilled design engineers. Possible red ink of market ifother competitors willwin the competition duringthat time when the merchandising power is still insufficient. Small project teams that may require them to transmit manpower and its costs. Engineers will continue to work too much time that could result to burn-out. Possible decrease in the annual sales of the Sony Company. liberation of precisions in the product lines if the needed expertise will not