Questions and Answers About Luxury Products Essay -- customers, brand

Questions and Answers(2) How does a put up name or country of base work as a heuristic?(3) Do ratings reassign as a function of the country of birth? (4) argon there any significant differences or similarities between domestic versus unlike carrys for EACH fashion product (eg. A Chinese luxury brand versus an Australian luxury brand)? (5) What argon the implications for companies and businesses that use country of origin as a way of advertising / promoting their product and brands? a)Based on the results in question 4a, (2) How does a brand name or country of origin work as a heuristic(2 marks)? Heuristic or rules of thumb ar general decision making strategies people use that ar base on little information, yet very often correct heuristics are mental shortcuts that reduce the cognitive burden associated with decision making (Shah & Oppenheimer, 2008). In this case, consumers always see an Italian product with the exemplar of luxury brand. Thus, they whitethorn assume onl y Italian base product is always expensive, exclusive, unique, steep price and comfortable. Meanwhile, consumer may also assume that only products from China were all low gauge, cheap and not long lasting based on what they heard and see on the television or friends.(3) Do ratings transplant as a function of the country of origin? Explain wherefore or wherefore not. (4 marks) Yes. It is because the perceived theoretical relationship between the prompt stick of country of origin and the attributes of a product is largely conducted by product-country images, among which tincture as a representative of a countrys turnout has an important effect on consumers evaluations of products (Broniarczyk & Alba, 1994). For example, Korean music has been famous worldw... ... determination Outcomes. Student Pulse.http//www.studentpulse.com/articles/180/2/decision-making-factors-that-influence-decision-making-heuristics-used-and-decision-outcomesKlein, Jill Gabrielle, Richard Ettenson an d Marlene D. Morris (1998). The Animosity Model of Foreign product Purchase An Empirical Test in the Peoples Republic of China, ledger of Marketing, 62(1), 89-100Shah, A.K., & Oppenheimer, D.M. (2008).Heuristics made easy An effort-reduction framework. Psychological Bulletin, 134(2), 207-222. DOI 1.1037/0033-2909.134.2.207.Shimp, Terence A. and Subhash Sharma (1987), Consumer Ethnocentrism Construction and Validation of the CETSCALE, diary of Marketing Research 24(3), 280-289Tversky, Amos and David Kahneman. 1974. Judgement under Uncertainty Heuristics and Biases. Science 185 1124-1131. http//turtletrader.com/heuristics.pdf Questions and Answers well-nigh Luxury products Essay -- customers, brand Questions and Answers(2) How does a brand name or country of origin work as a heuristic?(3) Do ratings change as a function of the country of origin? (4) be there any significant differences or similarities between domestic versus unusual brands for EACH fashion produc t (eg. A Chinese luxury brand versus an Australian luxury brand)? (5) What are the implications for companies and businesses that use country of origin as a way of advertising / promoting their product and brands? a)Based on the results in question 4a, (2) How does a brand name or country of origin work as a heuristic(2 marks)? Heuristic or rules of thumb are general decision making strategies people use that are based on little information, yet very often correct heuristics are mental shortcuts that reduce the cognitive burden associated with decision making (Shah & Oppenheimer, 2008). In this case, consumers always see an Italian product with the exemplar of luxury brand. Thus, they may assume all Italian based product is always expensive, exclusive, unique, exalted price and comfortable. Meanwhile, consumer may also assume that all products from China were all low quality, cheap and not long lasting based on what they heard and see on the television or friends.(3) Do ratings ch ange as a function of the country of origin? Explain why or why not. (4 marks) Yes. It is because the perceived theoretical relationship between the cue of country of origin and the attributes of a product is largely conducted by product-country images, among which quality as a representative of a countrys yield has an important effect on consumers evaluations of products (Broniarczyk & Alba, 1994). For example, Korean music has been famous worldw... ... decisiveness Outcomes. Student Pulse.http//www.studentpulse.com/articles/180/2/decision-making-factors-that-influence-decision-making-heuristics-used-and-decision-outcomesKlein, Jill Gabrielle, Richard Ettenson and Marlene D. Morris (1998). The Animosity Model of Foreign Product Purchase An Empirical Test in the Peoples Republic of China, diary of Marketing, 62(1), 89-100Shah, A.K., & Oppenheimer, D.M. (2008).Heuristics made easy An effort-reduction framework. Psychological Bulletin, 134(2), 207-222. DOI 1.1037/0033-2909.134.2.207 .Shimp, Terence A. and Subhash Sharma (1987), Consumer Ethnocentrism Construction and Validation of the CETSCALE, diary of Marketing Research 24(3), 280-289Tversky, Amos and David Kahneman. 1974. Judgement under Uncertainty Heuristics and Biases. Science 185 1124-1131. http//turtletrader.com/heuristics.pdf