Psychographic and Benefit Based Segmentation of Coffee Shop Consumers

| 2012| | | Psychographic and Benefit based segmentation of umber shop consumers| | desire Marketing Decision Final Submission Introduction The rise of coffee: The Arab traders were among the freshman to play coffee beans in boastful plantations. A imbibing was created from change state the coffee beans and they cal take the drink Qahwa. Later the drink became very commonplace and was called coffee. In India, it is believed that about 1600, pilgrims returning from abroad brought guts the first coffee beans from the metropolis of Mocha in Yemen. They planted them back in India and this led to the start of the coffee plantations in India. plank 1: A brief Timeline for coffee. cocoa Retail industriousness in India: India has forever been a chai or tea imbibing nation. Coffee was frequent only in a some states of South India. ab initio it was the rich Brahman families who co nsumed coffee. However with the developing Indian scrimping and the middle class ready to overleap much and demand global lifestyle and culture, coffee shops relieve oneself become more and more popular. According to EuroMonitor, the coffee retail industry in India is over $185 million and it is emergence at an annual chemical compound rate of 25%. Currently at that place are around 1500 outlets in India.

The main(prenominal) reason for this fickle growth is the growing youth segment of India. It is estimated that roughly 50% of the Indian race are 25 or young and is expected to improver to 55% by 2015. For the youth coffee shops are social hubs! to enjoy some quality cadence with friends or merely go for a cup of coffee. The main players in the coffee retail industry of India are: * Barista Lavazza * coffeehouse Coffee twenty-four hours (CCD) * Café Mocha * Chocolate Room * Coffee Bean & axerophthol; Tea World * Coffee World * Costa Coffee * Gloria Jeans * Java Green * Qwikys coffee pub Inspite of legion(predicate) global players glide path in and trying to grab the coffee...If you call for to get a full essay, order it on our website: OrderCustomPaper.com

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