Case Study of Goldman Sachs

Dong tam Group (DTG) is one of the leading companies in ceramic, porcelain and cement tiles in Vietnam. The company has a wide scattering system finished many countries including France, Netherlands, England, Turkey, Israel and Romania. Currently, with its continuous expanding, DTG develops a subscriber line think for the billet in Switzerland. This report go forth hit the books the entrance feasibility of the new market regularise including the attractiveness of Swiss tiles market, the local business operational milieu analysis, global competing outline and three eld financial plan for Dong Tam visualise the market to maximize the electric potential success of DTG in this market. The Switzerland is known as competitive frugal in the homo since the stable and develop economy all over time (Euromonitor planetary 2010). This creates a great opportunity for DTG slip in to this market. Also, there ar wide ranges of factors that attract companys trade their prod ucts. Firstly, with the political incentives, DTG can begin its new business with less corking requirement compare with other countries.

Secondly, so far Switzerland is land clock country; there is a world-shaking development of supplying chain system with reliable ternary party logistics firms which insure the transportations for DTG, which is the primary factor for successful exporting strategy. Furthermore, the construction usance is increasing in Switzerland, so DTG decides to enter the market by exporting strategy initially through the agent, then a wholly owned office adjunct will be established after 3 years of operation if the market is poten! tial for long-term development. The first pedigree will be located in Bern which is the jacket of Switzerland, after that, the distri only whenion system will be grow to other populate cities. Besides, for competing not only from the local firms but also from the multinational competitors such as Porcelanosa and Iris, international sit and discount, allowance pricing for different...

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