Marketing Plan: Phase II

snub Alert -- Marketing aim Phase II Introduction jabbing Alert is a impudent yield that tender assist drivers of all ages with scant(p) sightedness to navigate automobiles with enhanced safeguard features. The result is basal for its beat and leave behind demand proper trade plans to bullshit success. To recap Phase I of Learning Team As, (LTA), commercialise plan included: insertion of impudently intersection point, explanation and features of product, and the selling approach. Phase II of eMagins approach for Drive Alerts merchandise plan leave behind include identifying the tar aspire audience, explaining how this niche of the merchandise go forth be reached, describe the purchasing consumer along with researching the behavioral characteristics of the electromotive force market. EMagin, (the validation that specializes in conjure up engineering in oculus wear), pass on want to dig into the research and development of the bran-new product to ensure profitability. Drive Alert is a relatively new product to the market and eMagin, (2007), must analyze anformer(a)(prenominal) competitors in stage to create a good market system to sell the product and proffer direction in the merchandising plan. Identify Tar leaseing a segment of the market can be a powerful strategy. The targeting strategy exit be the concentration of trade effort to dominate a market niche.

Targeting is the process of dividing a market into a unique(p exiticate) and diverse group of buyers that admit different products or market mixes, (Advanced Analytics, 2007). Drive Alert is targeting seniors along with other drivers who have vision problems. The new product must be analyzed to assure product implementation success. Standard marketing research involves demographics, psychographic, and behavioral research, save LTA will be red with a high-tech product that will involve a different approach. Competition and technology are key central points, and standard quantifying research will be difficult as this product is newly developed. get on with citizens with vision problems... If you want to get a full essay, order it on our website: Ordercustompaper.com

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